Martin Ireland

martin_ireland

A selection of Martin Ireland’s watercolours will be gracing our walls for the coming months as our Ganton Street store doubles up as a gallery. Much of the work was done during a residency at Tooting Bec lido last summer. Themes about swimming has been a subject that he has been consistently working on since he moved to south London about 12 years ago and is something that he enjoys as well as painting.

It helps me with the process of thinking about colour and composition and sorting out what to remember and process into images. My studio is near Tooting Bec Lido, one of the largest in the UK. As a frequent visitor to the pool, I often meet other regular swimmers going for an early morning or evening dip, regardless of the weather.  It’s a very friendly atmosphere and there are many different types of people who swim at lidos: wet suited tri-athletes in training to elderly regulars who’ve been going for decades. It’s this mix that is so appealing, along with the effects of a large rectangle of water open to the elements which changes colour and mood all the time.’

There is also the appeal of painting the unclothed figure in their swimming training or enjoying themselves in water. Some onlookers may think that my work follows that of David Hockney’s paintings of outdoor pools in California of the 1960s, but my work is more intimate, as if you had opened a door and glanced in at the scene.

What is so interesting about these images is that they are watercolours, traditionally a very difficult and delicate medium to manage on a large scale. But Martin has developed his own unique approach to the medium and constructs his images in layers, adding and subtracting details at each stage. He works on several paintings at once, like a production line. Each painting can lead and influence the next. The approach is far from traditional and expresses an ability to change and alter things as the image emerges from the paper. His approach is more like oil painting and the thick textured paper he uses is more like canvas.

Martin graduated at Camberwell School of Art in 1989 and has since developed life drawing programmes for architects, advertising agencies and private groups throughout London.

If you would like to see more work on display in Battersea or attend one of his workshops you can contact Martin on 07946 354 852 or email: martinireland65@yahoo.co.uk for an appointment.

Sloppy Seconds Sale

sloppy seconds

We’ve got some very sorry samples and seconds going at nod-to-the-bank-manager prices at Ganton Street. Mostly T-shirts but a few jackets and trousers too. Really sorry.

Fashion’s Not Broke

For years “designer” brands have been able to get away with making a few lovely high-end pieces and sticking a label on the rest; a bit of effort in one place pulls the bulk behind it. Now, us lot – yes, I too am a consumer of fashion – have realised we can buy the same staples cheaper from brands without the advertising budgets and still get the good stuff from the designers. The trouble is, the designers don’t make any money on their high end -they need the bulk.

And, department stores have either not realised this or they know something I don’t (always an outside chance!). With the bean counters cutting buyer’s budgets by up to 60%, they’re stocking up on the cheaper designer bulk, the stuff they’ve also traditionally made money on. They’ve shunned many smaller labels and are holding back on the quality. In short, they’re doing exactly the wrong thing.

And, I’m sure everyone’s noticed, thrift not ostentation are in fashion. Thrift – that’s getting the most out of your dollar, not just buying cheap. The IPC (Involentary Price Confession) surfaced a few years ago, the “Yeah, and it was only £40!”.

So, the days of the well polished turd* are over and, although people will buy exceptional clothes, they’ll not pay exceptional prices. (*Interlude – I heard of an ad exec the other day who said “You can’t polish a turd, but we have found you can roll it in glitter”, genius!) What to do? Well, I’ll continue to do what we’ve always done – make exceptional clothes and sell at reasonable prices. It doesn’t cost that much more to make great designs and to design them merely takes effort.