Ever since we started in 2004, we have done “the wrong thing” with suits and sports jackets. The suit, a traditional staple of menswear, so tried and tested, so safe and stable, made exciting with careful thought and imagination. And make no compromise on quality: our block was developed on Savile Row, we use the finest purest fabrics and we hand make each piece. And our market? Well, we have always maintained that, far from men not being interested in fashion, much fashion is just not interesting to men.
“Too long have men stood as second fiddle to the female fashion orchestra. Playing the same monotone song, again and again, year after year. Dancing to someone else’s tune, at a party we weren’t invited to, in shoes that don’t fit. We believe – we believe wholeheartedly – that men’s fashion is here and that it is now; that it is sharp and that it is intelligent; that this is our party, the music is spectacular and that the boys are dancing.”
Below: our founders, Simon and Tig – blur your eyes, it looks better.