design
Social Suicide is the brain and brawn child of two age-old friends joined at the head, heart and hip and separated by nothing. They conceive and create the range together; working from a topic, technique, situation or style and ending up with a suit and a story.
Their eternal uphill struggle to look-good drove them to start the label in 2004 and, as the child becomes a man, the label has gone from strength to strength. This season sees SS spread from London to Rome, Paris, New York, Tokyo and Hong Kong.
