Canvas8 are global trend spotters. They spotted us and wrote a very complimentary piece but as they run on protected content and subscription, I enclose some abridged content. Many thanks.
“Hipster shop Social Suicide in Soho, London, has experimented with discounts dictated by the weather and the public respectively. Their creative advertising campaigns have proved remarkably successful…
… the shop was started up in 2007 and offers quality tailor-made suits with surprising, humorous details and rather provocative undertones – fancy dressing the part of fascist dictator Mussolini? The brand aims to ‘make clothes for debate, for comment, to open people’s eyes’, according to a post on the blog, which is written in an informal and very personal style by co-director Matthew Grey…
… These incentives are a good example of brand strategy that complements the product: both the garments and campaigns tell a story and invite debate and, crucially, ensure the retailer maintains its credibility and authenticity.”
