Tue, 6th Jul

MAKE US AN OFFER

Right folks, it’s a “MAKE US AN OFFER” EPIC SALE, down at Social Suicide, here and now.

I’m finally clearing everything. So I want you – NEED YOU – to come in and take the stuff away. Try it, like it, make us an offer. And don’t leave it for a moment longer than you have to because you’ll just come in and look at a single rail of out-sized fluorescent jodhpurs and mickey mouse underwear and say “I should have come in earlier…”, and I’ll say “I know, I told you so”.

We also have the Summer Holidaze collection (as featured all over the website) on a very reasonable pre-order discount for another 2 weeks. Then it will be available no more.

Come, bring family, bring colleagues, bring friends – bring strangers and make friends, bring anyone! This morning I even fitted someone’s dog – no joke. But most of all, bring pockets and pockets full of spare change.

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Wed, 12th May

It’s the Summer Holidaze!

Click for more...

“Presenting the Holidaze collection: built for vacations and inspired by deck chairs. Reminiscent of childhood Kodachrome holidays of never ending summers, green grass, sandy beaches, lazy days, vanilla ice-cream and irrepressible irresponsibility. Lightweight, natural, breathable fibres; reds, blues, creams, frays, stripes and pipes; ginghams, checks, twills, dotts and detail, detail, detail. Jackets lined with chess, checker, word and number games; packed with pockets and filled with function; pack-away stuffable, treat ruffable and utterly loveable.”

That’s what the brochure says – and beautifully written it is too. Ahem.

To be a little less cryptic though, the jackets are our usual fitted cut but with a heavily reduced amount of structure, an increased armhole and a great big lovely lapel; the materials are denims and cottons – navy blue, powder blue, cream and red; and the styles are plain, double piped and deck chair striped. They all have the same printed viscose gingham and polkadot linings that conceal chess and backgammon boards, sudoku, word search, tick-tack-toe and weiki. They pack into their own arms for travel and shoulder straps that double as score strips. They have a sunglass pocket that is lined with micofibre and closed with a magnet; a special holiday novel pocket; and a metal lined pocket that cuts your mobile’s reception for that “out of the office” feeling!

They’re beautiful and I’m really, really proud of them! We’d also like to thank Julia Kennedy, Mark McMahon and Stuart Jones for their respective photography, styling and modelling.

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Wed, 12th May

In Store in Store

We have a smorgasbord of things going on at the store:

TONIGHT – WIN A REFUND

It’s Grazia Night in Carnaby again with almost everyone giving 20% off almost everything to almost anyone – well, anyone who’s pre-registered on the Carnaby website. We’ll be doing the same but ALSO, we’re kicking off our summer of sporting fixtures with a little flutter for you: correctly guess the minute of the first goal in Saturday’s FA Cup Final and we’ll give you a full refund on anything you buy. (No returns!)

PRE-ORDER DISCOUNT

The Icelandic volcano has ashed on our suits – linings stuck in Italy, stuck in London, stuck in Singapore… Singapore? So, we are giving 20% discount on all pre-orders for the summer collection deliverable in 3-4 weeks. We won’t be running any other promotions this summer, so this is your chance.

IT’S A GAME OF THREE HALVES

All summer, every Sunday, we’ll be holding a guerilla game of something outside the shop: croquet, cricket, boule, badminton, golf, five-a-side, etc. Something in sympathy with the British sporting calendar. We’re going to commandeer the street, light the BBQ and kick off!

What’s more, The Shaston Arms, next door, will be sponsoring the events. They started opening on Sundays just a few weeks ago and will be providing some sort of something yet to be confirmed. Hopefully cheep booze, whatever!

To keep up to date with the fixtures see the website’s new front page, coming on-line in the next few days.

And finally, could you please check your attics. If you’ve any old sports kit – cricket bats, tennis rackets, footballs, croquet sets, anything – we’d love to borrow them.

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Wed, 12th May

We Are Delighted to Announce…

This summer we are stocking a selection, of select pieces, from some very select brands… the key here is – we’ve been selective:

TROUSERS LONDON

Si and I met Kaspars, Artur and Angel when we did the Margin show in 2008 and were struck by their almost cartoon take on skinny Scando fashion. Two years later and I thought they might fancy a bit of a joint venture. So, not only are we stocking some of their truly excellent trousers in the store, we’re in discussion as to what we can do for Summer 2011. Trousers London

LINDA FARROW

Simon and Tracy of Linda Farrow fame have it all stitched up – a fantastic product, well delivered. Again, we met at a trade show – Tranoi – years ago and have been friends ever since. Linda Farrow.

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Wed, 12th May

Stitch

Come the end of June and it’ll be show time again. I spent yesterday morning with Brian Duffy – Stitch’s main man – and it sounds as though he’s got the show where it needs to be about a year early. Not only do they have some of the coolest most contemporary brands signed up (us for instance!) but he’s got a load of the big boys to come and play and the exhibitor count has passed 100. Also, they’re partnering with some very exciting and complimentary outfits. I do think it’s going to be one hell of a show.

The dates are 30th June to 1st July and it is once again at Old Billingsgate.

Meanwhile, here’s some coverage of our last Stitch showing. Firstly a photo by John Day and secondly click the screen grab to see the GQ on-line video.

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Wed, 12th May

Stuart Leslie Goddard

I have a little story about Adam Ant for you. Only not now.

Meanwhile, here are some pictures:

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Tue, 26th Jan

Industry Insiders

Canvas8 are global trend spotters. They spotted us and wrote a very complimentary piece but as they run on protected content and subscription, I enclose some abridged content. Many thanks.

“Hipster shop Social Suicide in Soho, London, has experimented with discounts dictated by the weather and the public respectively. Their creative advertising campaigns have proved remarkably successful…

… the shop was started up in 2007 and offers quality tailor-made suits with surprising, humorous details and rather provocative undertones – fancy dressing the part of fascist dictator Mussolini? The brand aims to ‘make clothes for debate, for comment, to open people’s eyes’, according to a post on the blog, which is written in an informal and very personal style by co-director Matthew Grey…

… These incentives are a good example of brand strategy that complements the product: both the garments and campaigns tell a story and invite debate and, crucially, ensure the retailer maintains its credibility and authenticity.”

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Tue, 26th Jan

Badminton

Mark Anthony Bradley styled this cracking shoot at Badminton back in mid-December. I can’t get hold of Mark and I’m really hoping that it’s now OK for us to show it. If it comes down in a hurry, you’ll know why!

The dresses aren’t ours but about everything else is. Click the image for a close-up. Fabulous.

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Thu, 19th Nov

Maxi Jazz

Here’s Maxi of Fairhless sporting a Hurricane jacket at the Brixton Academy the other week. Who said you can’t wear Social Suicide to the office. Many thanks to Semra Haksever for introducing us and many thanks to Maxi for his patronage.

maxi1maxi2

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Mon, 16th Nov

Bow to the Bow

Many thanks to Samson Soboye for good use of some bow ties and suits.

bow-to-the-bow

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