Thrillist London have done us proud with a little bit of very charming coverage. Thank you.
As an aside, Jason Allen (the London Editor) does an incredible job researching and composing content. Daily. Almost on his own. I followed Thrillist NY for a while, just out of interest but had no idea what a light weight team they run. So when Jason walked in the store and told me HE was starting up the London branch a while ago I was amazed.
I can’t see why Broadwick Street should be closed. It’s just a little pot-hole.
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“Presenting the Holidaze collection: built for vacations and inspired by deck chairs. Reminiscent of childhood Kodachrome holidays of never ending summers, green grass, sandy beaches, lazy days, vanilla ice-cream and irrepressible irresponsibility. Lightweight, natural, breathable fibres; reds, blues, creams, frays, stripes and pipes; ginghams, checks, twills, dotts and detail, detail, detail. Jackets lined with chess, checker, word and number games; packed with pockets and filled with function; pack-away stuffable, treat ruffable and utterly loveable.”
That’s what the brochure says – and beautifully written it is too. Ahem.
To be a little less cryptic though, the jackets are our usual fitted cut but with a heavily reduced amount of structure, an increased armhole and a great big lovely lapel; the materials are denims and cottons – navy blue, powder blue, cream and red; and the styles are plain, double piped and deck chair striped. They all have the same printed viscose gingham and polkadot linings that conceal chess and backgammon boards, sudoku, word search, tick-tack-toe and weiki. They pack into their own arms for travel and shoulder straps that double as score strips. They have a sunglass pocket that is lined with micofibre and closed with a magnet; a special holiday novel pocket; and a metal lined pocket that cuts your mobile’s reception for that “out of the office” feeling!
They’re beautiful and I’m really, really proud of them! We’d also like to thank Julia Kennedy, Mark McMahon and Stuart Jones for their respective photography, styling and modelling.
We have a smorgasbord of things going on at the store:
It’s Grazia Night in Carnaby again with almost everyone giving 20% off almost everything to almost anyone – well, anyone who’s pre-registered on the Carnaby website. We’ll be doing the same but ALSO, we’re kicking off our summer of sporting fixtures with a little flutter for you: correctly guess the minute of the first goal in Saturday’s FA Cup Final and we’ll give you a full refund on anything you buy. (No returns!)
The Icelandic volcano has ashed on our suits – linings stuck in Italy, stuck in London, stuck in Singapore… Singapore? So, we are giving 20% discount on all pre-orders for the summer collection deliverable in 3-4 weeks. We won’t be running any other promotions this summer, so this is your chance.
All summer, every Sunday, we’ll be holding a guerilla game of something outside the shop: croquet, cricket, boule, badminton, golf, five-a-side, etc. Something in sympathy with the British sporting calendar. We’re going to commandeer the street, light the BBQ and kick off!
What’s more, The Shaston Arms, next door, will be sponsoring the events. They started opening on Sundays just a few weeks ago and will be providing some sort of something yet to be confirmed. Hopefully cheep booze, whatever!
To keep up to date with the fixtures see the website’s new front page, coming on-line in the next few days.
And finally, could you please check your attics. If you’ve any old sports kit – cricket bats, tennis rackets, footballs, croquet sets, anything – we’d love to borrow them.
This summer we are stocking a selection, of select pieces, from some very select brands… the key here is – we’ve been selective:
Si and I met Kaspars, Artur and Angel when we did the Margin show in 2008 and were struck by their almost cartoon take on skinny Scando fashion. Two years later and I thought they might fancy a bit of a joint venture. So, not only are we stocking some of their truly excellent trousers in the store, we’re in discussion as to what we can do for Summer 2011. Trousers London
Simon and Tracy of Linda Farrow fame have it all stitched up – a fantastic product, well delivered. Again, we met at a trade show – Tranoi – years ago and have been friends ever since. Linda Farrow.
Come the end of June and it’ll be show time again. I spent yesterday morning with Brian Duffy – Stitch’s main man – and it sounds as though he’s got the show where it needs to be about a year early. Not only do they have some of the coolest most contemporary brands signed up (us for instance!) but he’s got a load of the big boys to come and play and the exhibitor count has passed 100. Also, they’re partnering with some very exciting and complimentary outfits. I do think it’s going to be one hell of a show.
The dates are 30th June to 1st July and it is once again at Old Billingsgate.
Meanwhile, here’s some coverage of our last Stitch showing. Firstly a photo by John Day and secondly click the screen grab to see the GQ on-line video.
I have a little story about Adam Ant for you. Only not now.
Meanwhile, here are some pictures:
We haven’t had a wedding picture for a while. Ben in an olive Churchill three piece and a nice little Peckham Rye tie.
A little more news from the pews of Social Suicide.
According to the BBC (font of all knowledge and fluctuating statistics) yesterday was the most unhappy day of the year. It was also Simon’s and my birthday – yes, we share a business AND we share a birthday. Well, the “unhappiness” combined with the hangover have made for a little less perky newsletter this morning. For which I apologise. In my defence, I will cite* that it does, at least, have content…
Exclusive and Inclusive Days Out
Shoreditch House becomes the SS store, and the SS store becomes a sample sale… more
Stitch This
A new men’s fashion show in London this February… more
The Industry Speaks
Canvas8, a trend forecaster, sites us as an example of… more
Badminton
Fancy a game? A lovely photo shoot at Badminton… more
Haiti
A little fundraising activity… more
Fan Mail
And in our “… and finally” section, a cracking piece of fan-mail… more
(* Yes, thank you to all those that pointed out my previous misspelling of ‘cite’. However, I would like it understood that much of this was written at 4am on the morning after my birthday which happens to fall on Burns Night – 1/4 ton of haggis, 1/2 bottle of whisky and 3 hours sleep and I may not have been at my peak!)
Folks, we’ve a busy weekend in store for SS aficionados. Two different events on different sides of the city.
Firstly, a treat for Soho House Group members and a limited “first come, first serviced” guest list.
This Saturday and Sunday (30th-31st Jan), Shoreditch House have invited us and our Dictators of Fashion winter collection into their Snug. We’re offering discounts over and above our daily Dictator Discount that amount to 40% or more.
If you are not a member but would like to be put on the House guest-list, please e-mail us on commit@socialsuicide.co.uk or use the “functionality” (there’s some sarcasm there) of Facebook.
And at the same time, we’re clearing out the Ganton Street store and filling it with samples and seconds at up to 90% off. The address is 8 Ganton Street, London W1F 7QP, there’s a map here and it’s open 11-7pm Sat and 12-6pm Sunday.