As an aside, Jason Allen (the London Editor) does an incredible job researching and composing content. Daily. Almost on his own. I followed Thrillist NY for a while, just out of interest but had no idea what a light weight team they run. So when Jason walked in the store and told me HE was starting up the London branch a while ago I was amazed.

I can’t see why Broadwick Street should be closed. It’s just a little pot-hole.

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“Presenting the Holidaze collection: built for vacations and inspired by deck chairs. Reminiscent of childhood Kodachrome holidays of never ending summers, green grass, sandy beaches, lazy days, vanilla ice-cream and irrepressible irresponsibility. Lightweight, natural, breathable fibres; reds, blues, creams, frays, stripes and pipes; ginghams, checks, twills, dotts and detail, detail, detail. Jackets lined with chess, checker, word and number games; packed with pockets and filled with function; pack-away stuffable, treat ruffable and utterly loveable.”

That’s what the brochure says – and beautifully written it is too. Ahem.

To be a little less cryptic though, the jackets are our usual fitted cut but with a heavily reduced amount of structure, an increased armhole and a great big lovely lapel; the materials are denims and cottons – navy blue, powder blue, cream and red; and the styles are plain, double piped and deck chair striped. They all have the same printed viscose gingham and polkadot linings that conceal chess and backgammon boards, sudoku, word search, tick-tack-toe and weiki. They pack into their own arms for travel and shoulder straps that double as score strips. They have a sunglass pocket that is lined with micofibre and closed with a magnet; a special holiday novel pocket; and a metal lined pocket that cuts your mobile’s reception for that “out of the office” feeling!

They’re beautiful and I’m really, really proud of them! We’d also like to thank Julia Kennedy, Mark McMahon and Stuart Jones for their respective photography, styling and modelling.