Presenting the Holidaze collection: built for vacations and inspired by deck chairs. Reminiscent of childhood Kodachrome holidays of never ending summers, green grass, sandy beaches, lazy days, vanilla ice-cream and irrepressible irresponsibility.
Jackets in our usual fitted cut but with a heavily reduced amount of structure, an increased armhole and a great big lovely lapel; the materials are denims and cottons – navy blue, powder blue, cream and red; and the styles are plain, double piped and deck chair striped. They all have the same printed viscose gingham and polkadot linings that conceal chess and backgammon boards,
sudoku, word search, tick-tack-toe and weiki. They pack into their own arms for travel and shoulder straps that double as score strips. They have a sunglass pocket that is lined with micofibre and closed with a magnet; a special holiday novel pocket; and a metal lined pocket that cuts your mobile’s reception for that “out of the office” feeling
Also, they are all members of Facebook: each jacket ships with a login and password and is, in turn, a member of a group. So all of our Summer collection of jackets are ‘friends’ on-line. Why? We’re not sure, but we’re hoping you’ll work something out!






















Many, many thanks to Julia Kennedy, photography; Sarah Piantadosi, photography, Mark McMahon, styling; Stuart Jones modelling; and Kenechi, grooming.